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RevOps Architecture
A well-designed and useful RevOps ecosystem creates a positive feedback loop where the system provides real benefit to its end users, which in turn makes those same end users motivated to use and maintain it. CRMs don't have to be a cost centre; they ought to be a revenue multiplier.​
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When you have a Sales & Marketing organization that's fully empowered by the tools and features in modern-day RevOps systems, you will have an organization with heavy-weight impacts and light-weight overhead.​
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